中国农学通报
中國農學通報
중국농학통보
CHINESE AGRICULTURAL SCIENCE BULLETIN
2013年
11期
198-202
,共5页
农资产品%电子商务%B2C%O2O%销售模式
農資產品%電子商務%B2C%O2O%銷售模式
농자산품%전자상무%B2C%O2O%소수모식
agricultural production%electronic commerce%B2C%O2O%sales model
为了解决困扰农业产业升级中农资辨别、使用、销售、流通的难题，针对规模种植农户、农资经销商、农资生产企业和电子商务平台进行了调研与对比分析，研究表明：农资电商平台已成为今后农资销售的主要模式。农资电商平台将具有B2C、O2O、移动互联网、网上支付和移动支付、融入体验分享和社交元素等特征。最后，提出了农资电商平台发展中面临的问题在于：物流运输限制、种植业分散、与传统交易模式矛盾、信任机制欠缺等。
為瞭解決睏擾農業產業升級中農資辨彆、使用、銷售、流通的難題，針對規模種植農戶、農資經銷商、農資生產企業和電子商務平檯進行瞭調研與對比分析，研究錶明：農資電商平檯已成為今後農資銷售的主要模式。農資電商平檯將具有B2C、O2O、移動互聯網、網上支付和移動支付、融入體驗分享和社交元素等特徵。最後，提齣瞭農資電商平檯髮展中麵臨的問題在于：物流運輸限製、種植業分散、與傳統交易模式矛盾、信任機製欠缺等。
위료해결곤우농업산업승급중농자변별、사용、소수、류통적난제，침대규모충식농호、농자경소상、농자생산기업화전자상무평태진행료조연여대비분석，연구표명：농자전상평태이성위금후농자소수적주요모식。농자전상평태장구유B2C、O2O、이동호련망、망상지부화이동지부、융입체험분향화사교원소등특정。최후，제출료농자전상평태발전중면림적문제재우：물류운수한제、충식업분산、여전통교역모식모순、신임궤제흠결등。
In order to solve agricultural materials to identify troubled agricultural industry upgrade, use, sale, circulation problems, for scale planting farmers, agricultural dealers, agricultural production enterprises and e-commerce platform to conduct research and comparative analysis show that:agricultural electronic business platform has become the main mode of agricultural sales in the future. Agricultural electricity supplier B2C, O2O, mobile Internet, online payment and mobile payment platform will integrate into the characteristics of the experience-sharing and social elements. Finally, the problems faced in the development of agricultural supplies electronic business platform is to: restrictions of logistics and transport, farming dispersion contradiction with the traditional trading patterns, the lack of trust mechanism.
