CAJ | 학술논문

历经五千年的积淀，中国博大精深的传统文化中蕴含着丰富的企业管理哲学。通过调查分析部分上市的“中华老字号”企业核心价值观，本文总结了中国传统文化对构建本土企业核心价值观的影响因素，并提出中国传统文化积极影响本土企业文化的策略。
력경오천년적적정，중국박대정심적전통문화중온함착봉부적기업관리철학。통과조사분석부분상시적“중화로자호”기업핵심개치관，본문총결료중국전통문화대구건본토기업핵심개치관적영향인소，병제출중국전통문화적겁영향본토기업문화적책략。
Through five thousand years of accumulation , broad and profound Chinese traditional culture contains rich business management philosophy .This paper investigates and analyses the core values of the “old Chinese” listed com-panies, then summarizes the influence of the Chinese traditional culture factors on the construction of native enterprise ′s core values , and puts forwards strategies on how to actively use traditional culture to promote native enterprise culture .