商业研究
商業研究
상업연구
COMMERCIAL RESEARCH
2014年
6期
90-97
,共8页
文化服务%贸易结构%竞争力%实证研究%SRCA指数
文化服務%貿易結構%競爭力%實證研究%SRCA指數
문화복무%무역결구%경쟁력%실증연구%SRCA지수
cultural services%trade structure%competitiveness%empirical study%SRCA index
根据2000-2012年的相关数据，本文对中国文化服务进出口规模、结构进行分析，结果发现中国文化服务贸易一直存在逆差，且逐年增大；广告、市场调研和民意调查服务是我国第一大文化出口服务，版权及相关服务是我国第一大文化进口服务；广告、市场调研和民意调查服务具有一定的比较优势，音像及相关服务的国际竞争力较弱，版权及相关服务的国际竞争力最弱。
根據2000-2012年的相關數據，本文對中國文化服務進齣口規模、結構進行分析，結果髮現中國文化服務貿易一直存在逆差，且逐年增大；廣告、市場調研和民意調查服務是我國第一大文化齣口服務，版權及相關服務是我國第一大文化進口服務；廣告、市場調研和民意調查服務具有一定的比較優勢，音像及相關服務的國際競爭力較弱，版權及相關服務的國際競爭力最弱。
근거2000-2012년적상관수거，본문대중국문화복무진출구규모、결구진행분석，결과발현중국문화복무무역일직존재역차，차축년증대；엄고、시장조연화민의조사복무시아국제일대문화출구복무，판권급상관복무시아국제일대문화진구복무；엄고、시장조연화민의조사복무구유일정적비교우세，음상급상관복무적국제경쟁력교약，판권급상관복무적국제경쟁력최약。
Based on the related data from 2000 to 2012 , the essay analyzes the scale and structure of import and export of Chinese cultural services .The results show that trade of Chinese cultural services has always deficits and the deficits increase year by year;service of advertising , market research and opinion polls are the biggest cultural export services in China , and copyright and related service are the biggest cultural import services in China ;services of advertising , market research and opinion polls have certain comparative advantages , international competitiveness of audiovisual and related services is weaker , international competitiveness of copyright and related services is the weakest .
