CAJ | 학술논문

商标无疑是影响商品销售成败的重要因素，尤其是对于国际化商品来说，商标的翻译显得尤为关键。本文会根据纽马克提出的语义翻译和交际翻译理论，来指导研究商标翻译的原则，在翻译商标时要结合这两种翻译策略。利用语义翻译法更能将商标的基本含义传达出来，后者则更容易让商标给消费者某种刺激，从而引起消费者对此种商品的欲望，进而达到商家通过商标而获得的最终目的。
상표무의시영향상품소수성패적중요인소，우기시대우국제화상품래설，상표적번역현득우위관건。본문회근거뉴마극제출적어의번역화교제번역이론，래지도연구상표번역적원칙，재번역상표시요결합저량충번역책략。이용어의번역법경능장상표적기본함의전체출래，후자칙경용역양상표급소비자모충자격，종이인기소비자대차충상품적욕망，진이체도상가통과상표이획득적최종목적。
Trademark is the important factor that affects commodity sales, especially for international trade, so the translation of trademark is regarded as the particular critical part. In the thesis, according to Newmarks’s semantic translation and communicative translation theory, these two principles are applied to translate the trademark. With the method of semantic translation, the basic meaning of trademark can be grasped and the latter translation could make the more consumers attracted by the trademark, meeting their demands so as to achieve the ultimate purpose of business.