CAJ | 학술논문

结合了线上零售与传统实体门店的多渠道零售模式正成为全球零售业发展的趋势。线上线下物流系统的有效协同关系到多渠道零售商的绩效。文章基于共生视角提出线上线下物流共生体这一概念，依据共生能量产生的原理提出了线上线下物流共生体的构建模型。模型表明，多渠道零售商应选择能够实现能力互补的线上、线下物流系统作为共生单元，需不断提升线上、线下物流系统这两个共生单元的核心能力，保持线上、线下物流系统共生界面的畅通。
결합료선상령수여전통실체문점적다거도령수모식정성위전구령수업발전적추세。선상선하물류계통적유효협동관계도다거도령수상적적효。문장기우공생시각제출선상선하물류공생체저일개념，의거공생능양산생적원리제출료선상선하물류공생체적구건모형。모형표명，다거도령수상응선택능구실현능력호보적선상、선하물류계통작위공생단원，수불단제승선상、선하물류계통저량개공생단원적핵심능력，보지선상、선하물류계통공생계면적창통。
The multi-channel retail model that integrates online retailing with offline stores is becoming the development trend in global retailing .The synergic effect of online-offline logistics system is directly related to the performance of multi-channel retailers .Based on symbiosis theory , this paper brings forward the idea of online-offline logistics symbiont and propo-ses a model of its construction .The model shows that multi-channel retailers should select proper online and offline logistics systems as symbiosis units , which are complementary in ability and compatible in culture; they need to keep improving the core competence of the two symbiosis units and make the interface of the online-offline logistics symbiont fast and smooth .