“项目导向”的营销策划课程教学改革研究
“항목도향”적영소책화과정교학개혁연구
On"Project-oriented"Marketing Plan Course Teaching Reform
  • 万方数据
    科教导刊 과교도간
    THE GUIDE OF SCIENCE & EDUCATION
    2014年 17期 118-118,163 ,共2页

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    좌석화

    项目导向%营销策划%教学改革 項目導嚮%營銷策劃%教學改革
    항목도향%영소책화%교학개혁
    project-oriented%marketing plan%teaching reform
    本文以培养学生工作实践能力为核心，从课程设计思路改革和课程考核方案改革两方面提出了“项目导向”的营销策划课程教学改革的思路。
    본문이배양학생공작실천능력위핵심，종과정설계사로개혁화과정고핵방안개혁량방면제출료“항목도향”적영소책화과정교학개혁적사로。
    In this paper, to train students' practical ability to work as the core, put forward ideas"project-oriented"marketing plan teaching reform ideas from course design and curriculum reform appraisal program of reform in two ways.
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