CAJ | 학술논문

瓯绣是温州的地方传统艺术，其产业化主要经历了四个阶段：以家庭为单位的刺绣时期、以作坊为单位的刺绣时期、以工厂为单位的刺绣时期、以门面为组织中心的刺绣时期。当代，瓯绣面临生产规模小、作品良莠不齐、从业者收入微薄、精品难现的状况。在瓯绣式微的情境下，面对瓯绣产业化与精品化的发展路径的选择，要求其在产业化过程中，一定要做好瓯绣艺术价值渗透，赋予它更深层次的艺术内涵，使其更具有产业化的文化底蕴。同时，建立瓯绣艺术价值评估、创新机制，积极寻求新时代背景下瓯绣艺术价值提升的发展空间。
구수시온주적지방전통예술，기산업화주요경력료사개계단：이가정위단위적자수시기、이작방위단위적자수시기、이공엄위단위적자수시기、이문면위조직중심적자수시기。당대，구수면림생산규모소、작품량유불제、종업자수입미박、정품난현적상황。재구수식미적정경하，면대구수산업화여정품화적발전로경적선택，요구기재산업화과정중，일정요주호구수예술개치삼투，부여타경심층차적예술내함，사기경구유산업화적문화저온。동시，건립구수예술개치평고、창신궤제，적겁심구신시대배경하구수예술개치제승적발전공간。
Wenzhou Ou embroidery is a traditional local art, and its commercialization mainly experienced three stages:the fami-ly as the unit of embroidery, the workshop as the unit of embroidery, the factory as the unit of embroidery, and the shop as the unit of embroidery. At present, it is facing the present situation of the small scale of production, the uneven works, the practitioners’ scanty income, the difficult boutique. Facing the reality of the development of Ou embroidery, commercialization is a big trend, but in the pro-cess of commercialization, we must do embroidery art value infiltration, giving it a deeper artistic connotation so as to make it more commercial. At the same time, we should establish the embroidery art value evaluation, innovation mechanism, and actively seek de-velopment space to enhance the value of Ou embroidery art under the background of new era.