CAJ | 학술논문

随着服务技术的不断发展应用，技术准备度引起了国外营销学界和实业界的广泛关注，但国内相关研究较少。通过对相关外文文献的梳理，剖析了技术准备度的概念、内涵及结构维度，构建了技术准备度测度量表并进行了顾客分类，评述了技术准备度影响因素和效应的实证研究，提出了未来的研究方向，以期为国内学者开展相关研究提供借鉴。
수착복무기술적불단발전응용，기술준비도인기료국외영소학계화실업계적엄범관주，단국내상관연구교소。통과대상관외문문헌적소리，부석료기술준비도적개념、내함급결구유도，구건료기술준비도측도량표병진행료고객분류，평술료기술준비도영향인소화효응적실증연구，제출료미래적연구방향，이기위국내학자개전상관연구제공차감。
In nearly a decade ,with the development and application of various self-service technologies ,technology readi-ness (TR) draws the widespread attention from foreign marketing scholars and practitioners ,but domestic research on the topic is still very scarce .Based on a review of the related foreign literature ,firstly ,this paper analyzes the connotation and dimensions of TR construct .Secondly ,it reviews the measurement scale and customer segments of TR .Then it emphati-cally summarizes and reviews the influence factors and effects of TR .Finally ,it advances the directions in future resear-ches in view of shortcomings of existing researches ,and in order to provide references for domestic scholars .