CAJ | 학술논문

随着我国旅游业的迅猛发展以及竞争的不断激烈，我国的旅游产业在发展模式、组织结构、形态特征以及功能作用等多方面都已经到了进行改革的关口；与此同时，我国旅游的市场需求也呈现出了常态化、多样化以及大众化的特征。对旅游市场进行再细分、技术化以及路线近程化的新的市场要求，是旅游业态进行创新和转型的征兆。
수착아국여유업적신맹발전이급경쟁적불단격렬，아국적여유산업재발전모식、조직결구、형태특정이급공능작용등다방면도이경도료진행개혁적관구；여차동시，아국여유적시장수구야정현출료상태화、다양화이급대음화적특정。대여유시장진행재세분、기술화이급로선근정화적신적시장요구，시여유업태진행창신화전형적정조。
With the rapid development of Chinese tourism industry and the increasingly intense competition, China's tourism industry must be thereformed in the aspects of development mode, organization structure, morphological feature and function etc;at the same time, China's tourism market demands are also showing features of normalization, diversification and popularization. Being subdivided, technicalized and route near distance to the tourism market are the signs of innovation and transformation of tourism industry.