黄金
黃金
황금
GOLD JOURNAL
2014年
6期
1-4
,共4页
逆向物流%钨废料%钨资源再生%网络营销%营销策略
逆嚮物流%鎢廢料%鎢資源再生%網絡營銷%營銷策略
역향물류%오폐료%오자원재생%망락영소%영소책략
reverse logistics%used tungsten%regeneration of tungsten%internet marketing%marketing strategy
金属资源的逆向回收利用,将会有利于减少原矿的开采、降低企业成本和改善生态环境。通过剖析赣南废钨再生利用网络营销多方面的优势和劣势,研究基于逆向物流的赣南钨产业网络营销实施交易流程,就企业网站平台、搜索引擎、B2 B平台、博客和微博平台、腾讯QQ、社区和论坛这6种网络营销方法进行深入探讨,并对逆向物流产业的网络营销前景进行展望,其策划与实施可分为4个阶段有序进行,最终使赣南成为全国重要的钨逆向物流产业基地。这是新型回收营销模式的试探性实验,为资源回收与网络营销相结合提出了新的思路。
金屬資源的逆嚮迴收利用,將會有利于減少原礦的開採、降低企業成本和改善生態環境。通過剖析贛南廢鎢再生利用網絡營銷多方麵的優勢和劣勢,研究基于逆嚮物流的贛南鎢產業網絡營銷實施交易流程,就企業網站平檯、搜索引擎、B2 B平檯、博客和微博平檯、騰訊QQ、社區和論罈這6種網絡營銷方法進行深入探討,併對逆嚮物流產業的網絡營銷前景進行展望,其策劃與實施可分為4箇階段有序進行,最終使贛南成為全國重要的鎢逆嚮物流產業基地。這是新型迴收營銷模式的試探性實驗,為資源迴收與網絡營銷相結閤提齣瞭新的思路。
금속자원적역향회수이용,장회유리우감소원광적개채、강저기업성본화개선생태배경。통과부석공남폐오재생이용망락영소다방면적우세화열세,연구기우역향물류적공남오산업망락영소실시교역류정,취기업망참평태、수색인경、B2 B평태、박객화미박평태、등신QQ、사구화론단저6충망락영소방법진행심입탐토,병대역향물유산업적망락영소전경진행전망,기책화여실시가분위4개계단유서진행,최종사공남성위전국중요적오역향물유산업기지。저시신형회수영소모식적시탐성실험,위자원회수여망락영소상결합제출료신적사로。
Reverse recycling of metallic resources contributes to the reduction of raw ores need ,cutting production costs of enterprises and improving ecological environment .The paper looks into the many advantages and disadvantages of the application of internet marketing in the recycling of used tungsten in southern Jiangxi Province ,studies the trans-action process implemented by internet marketing in southern Jiangxi tungsten industry based on reverse logistics ,fur-ther discusses 6 internet marketing approaches including enterprises network platform ,search engines,B2B platform, blogs and weibo platform ,QQ,community and forums .The paper evaluates future developments of internet marketing of reverse logistics ,and four steps are proposed for planning and implement to finally make southern Jiangxi Province in -dustrial base of reverse logistics .This would be the exploratory experiment for a new marketing pattern ,providing a no-vel idea of the combination of resources recycling and internet marketing .