CAJ | 학술논문

纵观企业的发展，中国买方市场已经形成，大量产品供大于求，而且产品同质化程度增加，使得市场竞争异常激烈。那么，营销竞争力便成了企业关注的焦点。本文另辟蹊径，采用统计工具，从渠道整合的角度深入的探讨了渠道整合与营销竞争力的关系，提出相应的策略路径。
종관기업적발전，중국매방시장이경형성，대양산품공대우구，이차산품동질화정도증가，사득시장경쟁이상격렬。나요，영소경쟁력편성료기업관주적초점。본문령벽혜경，채용통계공구，종거도정합적각도심입적탐토료거도정합여영소경쟁력적관계，제출상응적책략로경。
The development of enterprises,the buyer's market Chinese has been formed,a lot of products oversupply,but the degree of homogenization products increase,the market competition is unusually intense.So,the marketing competence has become the focus of attention of the enterprise.This paper,using statistical tools,from the channel integration perspective to discuss the relationship between channels and marketing competitive strategy,put forward the corresponding.