CAJ | 학술논문

教育部26号令《独立学院规范设置与管理办法》对独立学院的发展做出了规划，在该规划的要求下，部分独立学院迁址办学；在保证生源质量，完成招生计划的前提下，迁址办学对独立学院招生宣传提出了更高的要求，本文结合迁址办学中的一些问题，对独立学院招生宣传策略提出相应建议。
교육부26호령《독립학원규범설치여관리판법》대독립학원적발전주출료규화，재해규화적요구하，부분독립학원천지판학；재보증생원질량，완성초생계화적전제하，천지판학대독립학원초생선전제출료경고적요구，본문결합천지판학중적일사문제，대독립학원초생선전책략제출상응건의。
Order No. 26 of Ministry of Education, "Standardized Setting and Management Methods of Independent Colleges", has made a plan for the development of independent colleges. Re-quired by the plan, some independent colleges will be relocated. Under the premise of ensuring the quality of students and accom-plishing the enrollment plan, the relocated education has put for-ward higher requirements for the enrollment publicity of inde-pendent colleges. Combined with the problems in relocated edu-cation, this paper proposed corresponding suggestions on strate-gies for the enrollment publicity of independent colleges.