CAJ | 학술논문

泉州品牌经济发展有较好的基础，但也面临区域品牌经济发展战略协同不够，五大传统产业品牌经济发展基础薄弱和企业家创新与代际传承等困境和挑战。保持和促进泉州品牌经济可持续发展，政府要继续担当起品牌经济发展的规划者和建设者重任，继续走品牌经济发展之路，积极探索全面实施品牌带动战略的新路子；要借力“东亚文化之都”品牌，全面推进城市品牌建设，有效提升城市品牌对产品品牌、产业品牌的助推力；要大力实施第三产业带动战略，积极推动生产性服务业和生活性服务业协调发展，有效吸纳品牌经济发展所需的竞争性资源；要大力实施政府品牌形象塑造战略工程，为品牌经济可持续发展提供有力支撑。
천주품패경제발전유교호적기출，단야면림구역품패경제발전전략협동불구，오대전통산업품패경제발전기출박약화기업가창신여대제전승등곤경화도전。보지화촉진천주품패경제가지속발전，정부요계속담당기품패경제발전적규화자화건설자중임，계속주품패경제발전지로，적겁탐색전면실시품패대동전략적신로자；요차력“동아문화지도”품패，전면추진성시품패건설，유효제승성시품패대산품품패、산업품패적조추력；요대력실시제삼산업대동전략，적겁추동생산성복무업화생활성복무업협조발전，유효흡납품패경제발전소수적경쟁성자원；요대력실시정부품패형상소조전략공정，위품패경제가지속발전제공유력지탱。
Quanzhou’s brand economy development has good basis,but also faces the predicament and challenges such as inefficient cooperation of regional brand strategy of economy development,weak basis of the brand economy development in five traditional industry and entrepreneur’s innovation abilities &its intergenerational inheritance.In order to promote Quanzhou’s brand economy sustainable development,local government undertakes the heavy task of the brand economy development as the planner and constructor:the first is to continue to adhere to the road of brand economy development;the second is based on the brand of east Asian culture city,to promote city brand construction and then efficiently to strengthen the product brand & industry brand construction by the force of its;the third is energetically to carrie out the tertiary industry strategy,actively develops the harmonious development of productive service & living condition service,efficiently absorbs competing resources for brand economy development;the last is based on energetically carrying out the strategic engineering of government brand image shaping,to provide powerful support for Quanzhou’s brand economy sustainable development.