对外经贸
對外經貿
대외경무
Heilongjiang Foreign Economic Relations and Trade
2014年
6期
144-146
,共3页
营销专业%应用型人才%模拟教学%课程改革%教学模式
營銷專業%應用型人纔%模擬教學%課程改革%教學模式
영소전업%응용형인재%모의교학%과정개혁%교학모식
marketing professional%applied talent%simulation teaching%curriculum reform%teaching model
当前国内高校普遍存在的“重理论、轻实践”的教学模式导致所培养的人才素质与企业对人才的实际要求差距较大，大学毕业生无法找到合适工作的现象令人深思。面对来自海内外教育机构的激烈竞争、生源萎缩等困境，确立以培养应用型人才为目标已成为越来越多高等院校尤其是民办高等院校的重要出路。燕京理工学院国际商学院通过对市场营销专业进行重新定位，率先推行市场营销学课程教学改革，大胆尝试模拟教学，让学生在做中学，由“静”变“动”，全面提升学生的创新思维和综合素质，以破解专业人才供需质量不匹配的尴尬境遇。
噹前國內高校普遍存在的“重理論、輕實踐”的教學模式導緻所培養的人纔素質與企業對人纔的實際要求差距較大，大學畢業生無法找到閤適工作的現象令人深思。麵對來自海內外教育機構的激烈競爭、生源萎縮等睏境，確立以培養應用型人纔為目標已成為越來越多高等院校尤其是民辦高等院校的重要齣路。燕京理工學院國際商學院通過對市場營銷專業進行重新定位，率先推行市場營銷學課程教學改革，大膽嘗試模擬教學，讓學生在做中學，由“靜”變“動”，全麵提升學生的創新思維和綜閤素質，以破解專業人纔供需質量不匹配的尷尬境遇。
당전국내고교보편존재적“중이론、경실천”적교학모식도치소배양적인재소질여기업대인재적실제요구차거교대，대학필업생무법조도합괄공작적현상령인심사。면대래자해내외교육궤구적격렬경쟁、생원위축등곤경，학립이배양응용형인재위목표이성위월래월다고등원교우기시민판고등원교적중요출로。연경리공학원국제상학원통과대시장영소전업진행중신정위，솔선추행시장영소학과정교학개혁，대담상시모의교학，양학생재주중학，유“정”변“동”，전면제승학생적창신사유화종합소질，이파해전업인재공수질량불필배적감개경우。
The model of teaching “focus on theory ,lack in practical experience”,which are widely used in China higher edu-cation institutions,it has led to the apparent gap existing in the high quality talents cultivated by colleges and universities and the actual talent needed by companies.The phenomenon make us thought-provoking that graduates are unable to find suitable jobs.Facing the plight such as fierce competition from domestic and overseas educational institutions,the shrinking of the students and so on,the target of training applied talent has become an important path for more and more higher education insti-tutions especially civilian-run colleges and universities.International business institution of Yanching instistute of technology through repositioning the marketing professional,push the curriculum reform firstly,boldly try simulation teaching,let students learn by doing,adjust students from static to dynamic,overall improve on creative thinking and comprehensive quality of students,in order to breakthrough the awkward situation that the talents cultivated in colleges and universities cannot match with the talents demanded by companies in quality.
