价值工程
價值工程
개치공정
VALUE ENGINEERING
2014年
19期
284-286
,共3页
市场营销%教学模式%改革%工学结合
市場營銷%教學模式%改革%工學結閤
시장영소%교학모식%개혁%공학결합
marketing%teaching mode%reform%work-integrated learning
本文依据市场营销学课程的教学要求和教学改革的具体实践，对市场营销学教学模式改革的有关问题进行了探讨。文章认为，教学成功的关键在于教学结构的合理性以及教学活动的适用性。《市场营销学》的课程教学应该以“工学结合”作为教学指导思想，重新设计市场营销学的教学结构及主要的活动形式，同时应该改革市场营销课程考核形式，建立教学助教团队。
本文依據市場營銷學課程的教學要求和教學改革的具體實踐，對市場營銷學教學模式改革的有關問題進行瞭探討。文章認為，教學成功的關鍵在于教學結構的閤理性以及教學活動的適用性。《市場營銷學》的課程教學應該以“工學結閤”作為教學指導思想，重新設計市場營銷學的教學結構及主要的活動形式，同時應該改革市場營銷課程攷覈形式，建立教學助教糰隊。
본문의거시장영소학과정적교학요구화교학개혁적구체실천，대시장영소학교학모식개혁적유관문제진행료탐토。문장인위，교학성공적관건재우교학결구적합이성이급교학활동적괄용성。《시장영소학》적과정교학응해이“공학결합”작위교학지도사상，중신설계시장영소학적교학결구급주요적활동형식，동시응해개혁시장영소과정고핵형식，건립교학조교단대。
This paper based on teaching requirements of marketing course and the concrete practice of teaching reform to discuss the issues of marketing teaching mode reform. The paper thinks that the key of teaching to success lies in the rationality of teaching structure and the applicability of teaching activities. Marketing course teaching should take "work-integrated learning" as the guiding ideology of teaching, redesign teaching structure and major activities form of marketing, should also reform the assessment form of marketing course, establish teaching assistant team.
