CAJ | 학술논문

在现有顾客满意度研究成果的基础上，结合实际汽车销售服务行业的特点，建立相关评估指标，并设计调查问卷对宁波市汽车销售服务的满意度进行调查研究。根据调查结果分析出宁波市汽车销售服务过程中存在的不足，并提出改进方案，帮助企业提高顾客满意度及顾客的忠诚度。
재현유고객만의도연구성과적기출상，결합실제기차소수복무행업적특점，건립상관평고지표，병설계조사문권대저파시기차소수복무적만의도진행조사연구。근거조사결과분석출저파시기차소수복무과정중존재적불족，병제출개진방안，방조기업제고고객만의도급고객적충성도。
In the light of the existing research results and the characteristics of the actual automo-bile sales and service industry, the paper discusses the investigation on the satisfaction rate of auto-mobile sales service in Ningbo based on the relevant evaluation index and the questionnaires de-signed, analyses the problems and puts forward ways to improve so as to help the enterprises raise the customer satisfaction and the customer loyalty as well.