CAJ | 학술논문

对经济活跃、消费积极的慈溪城镇居民的低碳消费行为进行了研究。分析了慈溪城镇居民消费行为现状，揭示了低碳消费行为的影响机制，提出从提高低碳消费意识、转变当地消费观念、降低居民消费成本、实行情景结构变革、加强宣传教育实效等路径干预慈溪城镇居民低碳消费行为。研究成果预期为低碳消费行为研究提供理论参考。
대경제활약、소비적겁적자계성진거민적저탄소비행위진행료연구。분석료자계성진거민소비행위현상，게시료저탄소비행위적영향궤제，제출종제고저탄소비의식、전변당지소비관념、강저거민소비성본、실행정경결구변혁、가강선전교육실효등로경간예자계성진거민저탄소비행위。연구성과예기위저탄소비행위연구제공이론삼고。
The objective of this study is to investigate the low carbon consumption behavior of urban residents in Cixi who are brisk in economy and active in consumption. The paper analyzes the present situation of the consumption behavior of Cixi urban residents , reveals the influence mechanism of low carbon consumption and puts forward ways to intervene their consumption behavior such as raising the low carbon consumption consciousness , changing the consumption notion, reducing the consumption cost, practicing the situational structure reform and strengthening the education, etc.