CAJ | 학술논문

基于手机互联网的旅游目的地营销现状，建构以“基础层营销、主体层营销以及支持层营销”为主的营销体系，分析影响手机互联网的旅游目的地营销的相关因素，提出应引入市场竞争降低资费、加大网络建设、打击垃圾邮件和垃圾短信产业链、加大手机互联网安全管控、注重交互性来进行营销设计、建设旅游信息数据库、制定标准等引导和推动旅游目的地营销发展的策略。
기우수궤호련망적여유목적지영소현상，건구이“기출층영소、주체층영소이급지지층영소”위주적영소체계，분석영향수궤호련망적여유목적지영소적상관인소，제출응인입시장경쟁강저자비、가대망락건설、타격랄급유건화랄급단신산업련、가대수궤호련망안전관공、주중교호성래진행영소설계、건설여유신식수거고、제정표준등인도화추동여유목적지영소발전적책략。
Based on the status quo of mobile phone internet based tourist destination marketing, the paper aims to construct a new marketing system that includes such sub systems as basic, main body and supporting marketing. By analyzing the relative factors influencing the tourist destination, the article suggests that: competition should be introduced to reduce the related fees; strengthen the net to combat junk mails and messages; strengthen the safety control of mobile phone internet; constructing a corpus to speed up the development of tourist destination marketing.