CAJ | 학술논문

当今中国正处于社会转型期，各种社会矛盾比较集中，突发性事件报道屡见不鲜。新技术---Web2.0自媒体产生带来了媒介的新发展，使传统媒介不再是突发性事件报道的唯一主角。微博正在改变信息传播方式的同时也深刻改变着人们的生活，微博的研究对转型期的中国具有意义。文章以微博信息传播方式的角度出发，探讨突发性事件中微博的传播模式、微博传播效果、微博舆论引导、微博谣言的控制和引导等切实问题。
당금중국정처우사회전형기，각충사회모순비교집중，돌발성사건보도루견불선。신기술---Web2.0자매체산생대래료매개적신발전，사전통매개불재시돌발성사건보도적유일주각。미박정재개변신식전파방식적동시야심각개변착인문적생활，미박적연구대전형기적중국구유의의。문장이미박신식전파방식적각도출발，탐토돌발성사건중미박적전파모식、미박전파효과、미박여론인도、미박요언적공제화인도등절실문제。
Today China is in a period of social transition and the various social contradictions are relatively concentrated, so the report about unexpected incident is common. New technology - Web2 .0-brings the new media development since the born of media and makes traditional media no longer the sole protagonist to report the unexpected incidents. Microblogging is changing information dissemination but also has profound changes in people's lives, and researching microblogging on the transition of Chi-na is significant. Starting with journalism emphasis from the point of view of the microblogging information mode of transmission, the mode of the microblogging spread emergencies, the dissemination of results of microblogging, microblogging and guide public opinion, the practical problems of the microblogging rumor control and guidance were explored in the paper.