CAJ | 학술논문

随着我国网络应用普及率的日益提高，消费者通过网络进行购物、交易、支付等行为已变得平常。老字号的传统销售模式已落后于时代，加之纺织服装行业在电商行业中的竞争最为激烈，因此纺织服装行业老字号的处境极为严峻。通过SWOT分析法对纺织服装行业老字号的内外环境进行分析，并对其如何实施电子商务提出了一些建议。
수착아국망락응용보급솔적일익제고，소비자통과망락진행구물、교역、지부등행위이변득평상。로자호적전통소수모식이락후우시대，가지방직복장행업재전상행업중적경쟁최위격렬，인차방직복장행업로자호적처경겁위엄준。통과SWOT분석법대방직복장행업로자호적내외배경진행분석，병대기여하실시전자상무제출료일사건의。
With the increasing of popularizing rate of network application, it has become particularly ordinary that the consumers ’ activities such as shopping, trade, payment and etc. are carrying out through the Internet. The traditional sales model of time-honored brand has been behind the times, and in the business sector the textile and garment industry is in the most intense com-petition, so the situation of textile and garment industry of time-honored brand is extremely serious. Through the SWOT analysis of internal and external environment of the textile and garment industry, some suggestions on how to implement the electronic commerce were put forward in the paper.