大连民族学院学报
大連民族學院學報
대련민족학원학보
JOURNAL OF DALIAN UNIVERSITY FOR NATIONAL MINORITIES
2014年
4期
461-463
,共3页
关东报%近代报业广告%广告策划与技巧
關東報%近代報業廣告%廣告策劃與技巧
관동보%근대보업엄고%엄고책화여기교
Kanto Newspaper%advertisements of modern newspaper enterprise%schemes and skills of advertisements
通过分析近代东北地区著名报纸《关东报》的广告种类、形式、体例及技巧，论证了东北近代报业广告的特点：用最直观的信息介绍产品特点，用最简洁的广告技巧推销产品，以实现其营销目标，并逐步树立起商品的“品牌”概念等特色。《关东报》的广告策略为今天的报业广告返璞归真、提升自身实力提供了借鉴。
通過分析近代東北地區著名報紙《關東報》的廣告種類、形式、體例及技巧，論證瞭東北近代報業廣告的特點：用最直觀的信息介紹產品特點，用最簡潔的廣告技巧推銷產品，以實現其營銷目標，併逐步樹立起商品的“品牌”概唸等特色。《關東報》的廣告策略為今天的報業廣告返璞歸真、提升自身實力提供瞭藉鑒。
통과분석근대동북지구저명보지《관동보》적엄고충류、형식、체례급기교，론증료동북근대보업엄고적특점：용최직관적신식개소산품특점，용최간길적엄고기교추소산품，이실현기영소목표，병축보수립기상품적“품패”개념등특색。《관동보》적엄고책략위금천적보업엄고반박귀진、제승자신실력제공료차감。
Northeast China is one of the most important areas with advanced modern newspaper enterprise and advertisements of newspapers. The article attempts to make a study of the adver-tisements published in Kanto Newspaper from 1921 to 1926, analyze the sorts, forms, stylistic rules and layout of those advertisements and show the basic information dissemination methods and the concise advertisement skills used by Kanto Newspaper to achieve the selling targets and frame the concept of the bands which can provide references for the advertisements of newspaper today.
