CAJ | 학술논문

大学生道德失范和缺位，一是市场经济的冲击；二是民众素质心态和社会舆论氛围；三是道德窘境和社会制度；四是道德教育的乏力。微博对大学生社会道德问题传播具有正效应和负效应。微博环境下对大学生进行社会道德建设，要关注社会导向在微博中的传播，避免舆论对道德问题的过分夸大，充分发挥意见领袖的作用，有效完善舆情监测系统，积极教授微博救助的技术，努力净化微博生态环境。
대학생도덕실범화결위，일시시장경제적충격；이시민음소질심태화사회여론분위；삼시도덕군경화사회제도；사시도덕교육적핍력。미박대대학생사회도덕문제전파구유정효응화부효응。미박배경하대대학생진행사회도덕건설，요관주사회도향재미박중적전파，피면여론대도덕문제적과분과대，충분발휘의견령수적작용，유효완선여정감측계통，적겁교수미박구조적기술，노력정화미박생태배경。
This paper discusses the social morality construction of college students under the circumstance of micro-blog.First, causes of present college students′social moral anomie and absence are explored,involving the impact of the market economy,peo-ple′s quality of mentality and social atmosphere of public opinion,the moral dilemmas and social system,and lack of moral educa-tion.Then the influences of micro-blog on college students′morality are analyzed.Miro-blog has both positive and negative effects on the spread of the social moral problems of college students.Finally,the paper puts forward some suggestions for the con-struction of social morality of college students.In the micro-blog,we should give enough attention to social orientation of public opinion,avoiding the exaggeration of moral problems;give full play to the role of opinion leaders;improve public opinion monito-ring system.Besides,micro-blog rescue technology be accessible,trying to purify the micro-blog environment.