CAJ | 학술논문

顾客资源是企业资源的一种，也是企业在日益激烈竞争环境中获得优势的来源之一。目前，学术界关于顾客资产的研究和评述已有很多，其研究成果主要集中于顾客资产管理起源、顾客资产分析、顾客筛选和组合、顾客资产的影响因素、顾客资产实施以及供应链中的顾客资产的管理等方面。在现有的研究中，通过利用度量模型，可以有效识别顾客资产和顾客终身价值，有效帮助企业了解顾客的心理与需求，从而建立起营利性的顾客关系。企业在改进产品与服务的同时，实现企业与顾客的共同需求，强化企业与顾客关系，进而增强企业竞争力。
고객자원시기업자원적일충，야시기업재일익격렬경쟁배경중획득우세적래원지일。목전，학술계관우고객자산적연구화평술이유흔다，기연구성과주요집중우고객자산관리기원、고객자산분석、고객사선화조합、고객자산적영향인소、고객자산실시이급공응련중적고객자산적관리등방면。재현유적연구중，통과이용도량모형，가이유효식별고객자산화고객종신개치，유효방조기업료해고객적심리여수구，종이건립기영리성적고객관계。기업재개진산품여복무적동시，실현기업여고객적공동수구，강화기업여고객관계，진이증강기업경쟁력。
Customer equity is an enterprise resource, from which enterprises could gain strengths in the increasingly fierce competition. There are now many researches focusing on the origin of customer equity management, equity analysis, customer screening and combina-tion, influencing forces, and the management of customer equity in a supply chain. Current studies have found that customer equity and customer lifetime value could be identified by means of measurement models, helping enterprises understand customer psychology and de-mand in a way that establishes a profitable customer relationship. Enterprises could improve the products and services while meeting the demands of customers and themselves. In so doing, enterprises could strengthen their enterprise-customer relationship and become more competitive.