CAJ | 학술논문

围绕“优势、劣势、机会和威胁”等四个维度的9项指标，对交通银行 A分行中间业务的拓展进行了内部条件分析与外部环境分析；运用 SWOT矩阵理论，并结合 VRIO 模型，指出 A 分行短期内应以“ST 战略”为主要战略，并辅之以“WO战略”，中长期则有望实现“由 WO到 SO”的战略升级。
위요“우세、열세、궤회화위협”등사개유도적9항지표，대교통은행 A분행중간업무적탁전진행료내부조건분석여외부배경분석；운용 SWOT구진이론，병결합 VRIO 모형，지출 A 분행단기내응이“ST 전략”위주요전략，병보지이“WO전략”，중장기칙유망실현“유 WO도 SO”적전략승급。
With regard to the intermediate business of“A”branch of Bank of Communications,two strengths,three weaknesses,two kinds of opportunities,as well as two sorts of threats,9 indica-tors in total,are discussed in detail,followed by a SWOT matrix analysis.Based on the VRTO model and SWOT analyses,Branch “A”should implement"ST strategy and WO strategy"in the short run while targeting"SO strategy and ST strategy"in the long run.