四川理工学院学报（社会科学版）
四川理工學院學報（社會科學版）
사천리공학원학보（사회과학판）
JOURNAL OF SICHUAN UNIVERSITY OF SCIENCE & ENGINEERING(SOCIAL SCINECES EDITION)
2014年
5期
102-109
,共8页
数字化%高校学报%办刊理念%数字化运营%运营模式
數字化%高校學報%辦刊理唸%數字化運營%運營模式
수자화%고교학보%판간이념%수자화운영%운영모식
digitalization%university journal%journal concept%digital operation%operation mode
数字化对高校学报发展产生系统性、革命性的冲击，它改变了高校学报传统的制作消费方式，推动了高校学报的市场化运营；但是，受转企改制进程的影响，我国高校学报还存在数字化运营模式单一、市场竞争力不强大等问题，造成高校学报学术影响力不高、经济与社会效益不明显。必须积极探索高校学报数字化运营之道，以促进学术期刊和学术研究的发展。当务之急，是要解决好几个方面的问题院转变观念意识，树立为读者服务的办刊理念；利用自身优势，解决数字化人才匮乏难题；创新办刊模式，全方位数字化经营学报；转变管理职能，通过市场化手段管理学报。需要政府、主管主办单位、学报多方共同努力，构建符合我国高校学报发展特点的数字化运营模式。唯有如此，高校学报才能摆脱发展困境，实现专业化转型和体制创新，并且使具有中国特色的高校学报走出国门，在国际学术领域中占有一席之地。
數字化對高校學報髮展產生繫統性、革命性的遲擊，它改變瞭高校學報傳統的製作消費方式，推動瞭高校學報的市場化運營；但是，受轉企改製進程的影響，我國高校學報還存在數字化運營模式單一、市場競爭力不彊大等問題，造成高校學報學術影響力不高、經濟與社會效益不明顯。必鬚積極探索高校學報數字化運營之道，以促進學術期刊和學術研究的髮展。噹務之急，是要解決好幾箇方麵的問題院轉變觀唸意識，樹立為讀者服務的辦刊理唸；利用自身優勢，解決數字化人纔匱乏難題；創新辦刊模式，全方位數字化經營學報；轉變管理職能，通過市場化手段管理學報。需要政府、主管主辦單位、學報多方共同努力，構建符閤我國高校學報髮展特點的數字化運營模式。唯有如此，高校學報纔能襬脫髮展睏境，實現專業化轉型和體製創新，併且使具有中國特色的高校學報走齣國門，在國際學術領域中佔有一席之地。
수자화대고교학보발전산생계통성、혁명성적충격，타개변료고교학보전통적제작소비방식，추동료고교학보적시장화운영；단시，수전기개제진정적영향，아국고교학보환존재수자화운영모식단일、시장경쟁력불강대등문제，조성고교학보학술영향력불고、경제여사회효익불명현。필수적겁탐색고교학보수자화운영지도，이촉진학술기간화학술연구적발전。당무지급，시요해결호궤개방면적문제원전변관념의식，수립위독자복무적판간이념；이용자신우세，해결수자화인재궤핍난제；창신판간모식，전방위수자화경영학보；전변관리직능，통과시장화수단관이학보。수요정부、주관주판단위、학보다방공동노력，구건부합아국고교학보발전특점적수자화운영모식。유유여차，고교학보재능파탈발전곤경，실현전업화전형화체제창신，병차사구유중국특색적고교학보주출국문，재국제학술영역중점유일석지지。
Digitization has a systemic and revolutionary impact on university journal's development. It has changed the traditional way of making consumption and promoted the marketization of university journal. However, influenced by the process of enterprises transformation, there are problems in university journal in China, for example, there is single digital operation mode, the market competitiveness is not strong and so on, and they have caused the low academic influence and unobvious economic and social benefits of university journal. It is suggested to explore the way of digital operation of journal of colleges and promote the development of its academic research. The top priority is to solve several problems, such as changing the idea, enhancing the idea of serving to the readers. It is suggested to use its own advantages to solve the digital talent shortage problem; innovate the operation mode as the omni-directional digital management;change management functions and manage the journal through market-oriented means. The government, supervision and sponsoring departments and university should make joint efforts to build digital operation mode according to the characteristics of university journal in China. Only in such a way can the journal get rid of the development dilemma, realize specialization transformation and system innovation and going out to the world and get a position in international academic domain.
