CAJ | 학술논문

以西安为例，客源以留学生为主运用多元线性回归模型研究城市形象对旅游目的地形象的影响。主要结论是：①留学生对西安城市形象的感知是积极正面的，其中对西安是“世界历史文化名城”的感知最好，对“噪声污染低”的感知最差；②留学生对西安旅游目的地形象的感知也是积极正面的，其中对西安是“安全”的旅游目的地的感知最好，普遍认为西安的“旅游景点值得游览”，“古建筑有吸引力”；③城市形象对旅游目的地形象具有显著影响，但不同的城市形象因子对目的地形象因子的影响显著性水平不同。本研究首次对城市形象和旅游目的地形象的关系进行了实证分析，丰富了城市形象和旅游目的地形象研究内容。
이서안위례，객원이류학생위주운용다원선성회귀모형연구성시형상대여유목적지형상적영향。주요결론시：①류학생대서안성시형상적감지시적겁정면적，기중대서안시“세계역사문화명성”적감지최호，대“조성오염저”적감지최차；②류학생대서안여유목적지형상적감지야시적겁정면적，기중대서안시“안전”적여유목적지적감지최호，보편인위서안적“여유경점치득유람”，“고건축유흡인력”；③성시형상대여유목적지형상구유현저영향，단불동적성시형상인자대목적지형상인자적영향현저성수평불동。본연구수차대성시형상화여유목적지형상적관계진행료실증분석，봉부료성시형상화여유목적지형상연구내용。
Taking international students in Xi’an as example,we used multivariable linear regression model to study the influence. The results show that as follows.①The international students’urban image perception of Xi’an is positive,especially for Xi’an as a world-renowned historical and cultural city and the worst one for low noise pollution city.②The international students’tourism destination image perception of Xi’an is also positive,specially for Xi’an as a safe place to visit,having many worth visiting tourist attractions and many attractive ancient buildings.③The urban image has significantly impact on the tourism destination image,but different urban image factors have different significance degree impact on the tourism destination image factors. We analysed the relationship between the urban image and the tourism destination image with case study on Xi’an and the study would enlarge the contents of urban image study and tourism destination image study .