CAJ | 학술논문

应用SWOT分析方法，对我国啦啦操竞赛表演市场进行分析，指出：我国啦啦操竞赛表演的市场资源开发已经起步，在这个发展的过程中存在一定的优势、劣势、机会和弱点。建议在发展的过程中要加强竞赛表演人员的专业水平，与赞助商建立和谐的伙伴关系，加大媒体宣传的力度等。
응용SWOT분석방법，대아국랍랍조경새표연시장진행분석，지출：아국랍랍조경새표연적시장자원개발이경기보，재저개발전적과정중존재일정적우세、열세、궤회화약점。건의재발전적과정중요가강경새표연인원적전업수평，여찬조상건립화해적화반관계，가대매체선전적력도등。
Using SWOT analysis to analyze performance market of Chinese cheerleading competition. The study points out that the process has its own strengths, weakness, opportunity and threats although market resources development of Chinese cheerleading competition performance has started. It provides some suggestions such as enhancing the professional level of competition performers, building a harmonious partnership with sponsors, and promoting media publicity.