CAJ | 학술논문

本文通过随机发放问卷的形式获得数据，主要分析了网络视频消费者的群体特征和消费者对网络视频的满意度。同时对网络视频观众忠诚度及收看习惯做了简单分析，对回收问卷进行信度及效度检验。通过对应分析来分析不同特征人群满意度差异，得到结论以为网络视频网站提供指导和借鉴。
본문통과수궤발방문권적형식획득수거，주요분석료망락시빈소비자적군체특정화소비자대망락시빈적만의도。동시대망락시빈관음충성도급수간습관주료간단분석，대회수문권진행신도급효도검험。통과대응분석래분석불동특정인군만의도차이，득도결론이위망락시빈망참제공지도화차감。
This paper gets data from the questionnaires randomly distributed, mainly analyzes the group characteristics of the network video viewers and the web users’ satisfaction for web videos. This paper also gives a analysis of the respondents’ basic characteristics and the network video viewers’ loyalty to web video. It gives the reliability test and the validity test for the data from the questionnaire. By using the cor-respondence analysis,this paper analyzes the different crowd’ s satisfaction difference in order to give vid-eo websites the helpful guidance.