CAJ | 학술논문

网络虚拟社区成为国际社会涉华舆论的新型场域。通过对实证研究方法讨论国际虚拟网络社区涉华舆论特征。研究发现国际虚拟网络社区高度关注涉华议题，社会民生、经济、政治、外交/国际关系和环境问题是国际虚拟网络社区最为关注的涉华议题；美英信息强国垄断国际网络虚拟社区涉华舆论信息流，转载英美信息强国传统主流媒体是国际网络虚拟社区涉华舆情主要信息来源；国际网络虚拟社区涉华报道态度以中性为主，负面舆论主要集中在政治、社会民生、环境等议题；美国、中国和英国网民是国际网络虚拟社区涉华舆论的主要塑造者，传统媒体从业人员成为国际虚拟网络社区意见领袖。在此基础上，提出国际虚拟网络社区涉华舆论引导策略。
망락허의사구성위국제사회섭화여론적신형장역。통과대실증연구방법토론국제허의망락사구섭화여론특정。연구발현국제허의망락사구고도관주섭화의제，사회민생、경제、정치、외교/국제관계화배경문제시국제허의망락사구최위관주적섭화의제；미영신식강국롱단국제망락허의사구섭화여론신식류，전재영미신식강국전통주류매체시국제망락허의사구섭화여정주요신식래원；국제망락허의사구섭화보도태도이중성위주，부면여론주요집중재정치、사회민생、배경등의제；미국、중국화영국망민시국제망락허의사구섭화여론적주요소조자，전통매체종업인원성위국제허의망락사구의견령수。재차기출상，제출국제허의망락사구섭화여론인도책략。
Virtual community has become a new public sphere on public opinions on China. The study analyzes the characteristics of pub-lic opinions on China in international virtual community with an empirical methodology. The paper finds that the virtual community cis-highly concerned about China related issues. Social, economic,political, diplomatic and international relations and the environment prob-lem are the most discussed topics in international virtual community. U. S. and UK dominate the public opinion flow. The source of infor-mation on China in international virtual community is mainly copied from traditional mainstream newspaper from U. S. and UK. Interna-tional virtual community presents a more neutral China, and the negative public opinion mainly focuses on the political, social, environ-mental issues. America, Chinese and British Internet users are the main users in shaping public opinion about China on international virtual community. Traditional media practitioners become opinion leaders. Furthermore, strategies are proposed for the regulation of public opin-ion about china in international virtual community.