CAJ | 학술논문

目前，网络销售代理正处于起步发展阶段，传统经销商和网络销售代理商的竞争正激烈上演，网络销售代理与传统销售代理的整合营销正逐步运用，在这个发展阶段中，促进我国网络销售代理发展的法律法规也正逐步完善。与此同时，网络销售代理在发展的过程中存在选择产品供应商不当，产品网络销售代理策略不合理，物流配送服务未能快速及时有效地进行，缺乏专业的网络销售代理人才和客户关系管理不当等问题。为此，应该选择合适的产品供应商，制定合理的产品网络销售代理策略，提高物流配送服务的效率，加强网络销售代理人才的培养和建立良好的客户关系管理系统，以便网络销售代理商能够更加顺利地拓展业务。
목전，망락소수대리정처우기보발전계단，전통경소상화망락소수대리상적경쟁정격렬상연，망락소수대리여전통소수대리적정합영소정축보운용，재저개발전계단중，촉진아국망락소수대리발전적법율법규야정축보완선。여차동시，망락소수대리재발전적과정중존재선택산품공응상불당，산품망락소수대리책략불합리，물류배송복무미능쾌속급시유효지진행，결핍전업적망락소수대리인재화객호관계관리불당등문제。위차，응해선택합괄적산품공응상，제정합리적산품망락소수대리책략，제고물류배송복무적효솔，가강망락소수대리인재적배양화건립량호적객호관계관리계통，이편망락소수대리상능구경가순리지탁전업무。
With the development of network , e-commerce brings convenience to the public , but also creates a huge wealth.In this condition, the rise of network sales agent is inevitable .At present, the network sales agent is in the initial stage of development , and the competition of traditional and network sales distributor is fierce .Promoting the development of China's online sales agent is also gradually perfect on the laws and regulations .At the same time, there are many problems in the development of network sales , such as suppliers selecting is improper , product sales agent strategy is unreasonable , logistics and distribution services have not been effective , the lack of professional network sales person , customer relationship management is improper .Therefore, we should choose the right prod-ucts supplier , make product sales agent strategy reasonable , improve the efficiency of logistics service , cultivate the professional network sales person , establish a good management system to maintain relations with customers , let the network sales agents expand quickly on their business .