CAJ | 학술논문

运用文献研究、问卷调查、访谈和数理统计等研究方法，结合体育节庆旅游基本属性，构建游客体验体育节庆旅游的感知价值问卷，并根据量表以潍坊国际风筝会为例进行实证研究。数据统计显示：游客体验体育节庆旅游感知价值维度主要包含休闲娱乐价值、情感价值、情景价值、服务价值以及文化认知价值等五个因子。研究表明：体育节庆旅游作为节庆旅游和体育旅游的分支，除具有一般旅游节庆的感知价值维度以外，也体现出体育节庆主题旅游自身的特殊性。作为探索性研究，旨在通过案例实证探索体育节庆旅游体验的感知价值维度，为体育节庆旅游活动的成功策划和营销提供理论参考，丰富体育旅游市场营销和旅游消费心理学等基本理论。
운용문헌연구、문권조사、방담화수리통계등연구방법，결합체육절경여유기본속성，구건유객체험체육절경여유적감지개치문권，병근거량표이유방국제풍쟁회위례진행실증연구。수거통계현시：유객체험체육절경여유감지개치유도주요포함휴한오악개치、정감개치、정경개치、복무개치이급문화인지개치등오개인자。연구표명：체육절경여유작위절경여유화체육여유적분지，제구유일반여유절경적감지개치유도이외，야체현출체육절경주제여유자신적특수성。작위탐색성연구，지재통과안례실증탐색체육절경여유체험적감지개치유도，위체육절경여유활동적성공책화화영소제공이론삼고，봉부체육여유시장영소화여유소비심이학등기본이론。
By applying the method of literature,questionnaire,interview and mathematical statistics, combining with the sports festival tourism basic attribute,it made the“sports festival tourism experi-ence perceived value”questionnaire. According to this scale,it carried on the empirical research on Weifang International Kite Festival. Statistics show:the tourists experience sports festival tourism perceived value dimension mainly includes such five factors as entertainment value,emotional val-ue,scene value,service value and cultural cognitive value. Research shows that sports festival tourism,as a branch of festival tourism and sports tourism,not only had perceived value dimension of festival tourism,but also reflected the particularity of the sports theme festival tourism. As an explor-atory research,it aims to explore the dimensions of sports festival tourism experience perceived val-ue,provides a theoretical reference for the successful sports festival tourism planning and marketing to enrich basic theories of sports tourism marketing and tourism consumption psychology.