CAJ | 학술논문

医学院校开设市场营销专业，在专业化、知识结构、培养目标等方面都有着更为特殊的要求。本文从专业人才培养特点出发，提出了医药市场营销专业实践教学体系的系统模式，并对校内课程体系、校外实践安排、系统总体考核以及各子系统间的协调等改革细节进行了探讨。
의학원교개설시장영소전업，재전업화、지식결구、배양목표등방면도유착경위특수적요구。본문종전업인재배양특점출발，제출료의약시장영소전업실천교학체계적계통모식，병대교내과정체계、교외실천안배、계통총체고핵이급각자계통간적협조등개혁세절진행료탐토。
Medicine marketing in medical universities are different from marketing in other kinds of universities. It varies on specialization, knowledge structure and cultivation aim. Base on the education features of the medicine marketing, this paper proposed an integrated practicing teaching system model, and specifically discussed the curriculum system inside, practicing system outside, systematic evaluation and reconcilement of varies context.