城市建设理论研究（电子版）
城市建設理論研究（電子版）
성시건설이론연구（전자판）
ChengShi Jianshe LiLun Yan Jiu
2014年
29期
1018-1018
,共1页
电力市场%供电企业%现状%营销策略
電力市場%供電企業%現狀%營銷策略
전력시장%공전기업%현상%영소책략
power market%power supply enterprise%present situation%marketing strategy
伴随着电力体制改革以及面对日新月异发展的电力市场，供电企业面临着重大的挑战。而电力市场营销是现阶段供电企业所面临的一个最重要问题，这关系到供电企业的市场份额以及经济发展效益。供电企业要想在如此激烈的电力市场竞争中长久生存发展下去并立于不败之地，就必须紧跟时代潮流，与时俱进，认清形势，转变经营管理模式，重新确立适应市场竞争体制的营销方式和营销理念。因此本文通过对电力市场背景的分析，结合电力市场存在的问题进行探讨和解剖。
伴隨著電力體製改革以及麵對日新月異髮展的電力市場，供電企業麵臨著重大的挑戰。而電力市場營銷是現階段供電企業所麵臨的一箇最重要問題，這關繫到供電企業的市場份額以及經濟髮展效益。供電企業要想在如此激烈的電力市場競爭中長久生存髮展下去併立于不敗之地，就必鬚緊跟時代潮流，與時俱進，認清形勢，轉變經營管理模式，重新確立適應市場競爭體製的營銷方式和營銷理唸。因此本文通過對電力市場揹景的分析，結閤電力市場存在的問題進行探討和解剖。
반수착전력체제개혁이급면대일신월이발전적전력시장，공전기업면림착중대적도전。이전력시장영소시현계단공전기업소면림적일개최중요문제，저관계도공전기업적시장빈액이급경제발전효익。공전기업요상재여차격렬적전력시장경쟁중장구생존발전하거병립우불패지지，취필수긴근시대조류，여시구진，인청형세，전변경영관리모식，중신학립괄응시장경쟁체제적영소방식화영소이념。인차본문통과대전력시장배경적분석，결합전력시장존재적문제진행탐토화해부。
along with the electric power system reform and the face of power market change rapidly development, power supply enterprises are facing great chal enges. Electric power marketing is one of the most important issues at this stage of the power supply enterprise faces, which relates to the power supply enterprise's market share and benefit of economic development. The power supply enterprise want to in such a fierce competition in electric market long survive and remain invincible, we must fol ow the trend of the times, to keep pace with the times, recognize the situation, change the management mode of operation, re established to adapt to market competition system of marketing and the marketing principle. Therefore, based on the analysis of the market power of electric power market background, combined with the existing problems were discussed and anatomy.
