CAJ | 학술논문

基于双边市场理论，重点分析金融超市在双寡头垄断情形下的竞争定价策略。即在在一般定价模型的基础上，构建起加入金融超市双边用户交易次数为歧视标准的价格歧视竞争模型。并且围绕金融超市追求长期利益和短期利益两种不同动机，对采取该策略均衡时最终用户的均衡进入价格、金融超市利润和市场份额进行比较分析。最后，给出金融超市实施价格歧视策略的对策和建议。
기우쌍변시장이론，중점분석금융초시재쌍과두롱단정형하적경쟁정개책략。즉재재일반정개모형적기출상，구건기가입금융초시쌍변용호교역차수위기시표준적개격기시경쟁모형。병차위요금융초시추구장기이익화단기이익량충불동동궤，대채취해책략균형시최종용호적균형진입개격、금융초시리윤화시장빈액진행비교분석。최후，급출금융초시실시개격기시책략적대책화건의。
Based on two-sided market, this paper analyzs the pricing competition strategies of financial super-mar-ket under the case of duopoly , and is mainly focused on the price discrimination strategies .The paper builds price discrimination model by which the discriminatory criteria are transaction times on the platform , and analy-zes equilibrium price , equilibrium profit and market shares in two different cases:financial super-market pursues long term maximum profit or short term maximum one .Then we draw the conclusion that price discrimination is good for financial super-markets’ short term profit maximization but not short term or long term profit .So the pa-per suggests financial super-markets should take the strategies of price discrimination in development stage and maturation stage appropriately ,and be within a certain period of time and transactions , so as to get more profit .