CAJ | 학술논문

本文考虑政府对废弃产品回收的奖惩约束措施，针对一类由制造商、零售商构成的再制造闭环供应链系统，基于博弈论方法研究了新产品和再制造品存在定价差别时集中决策和分散决策模式下的定价策略，得出了闭环供应链成员的最优定价策略和利润，并分析了政府约束措施对闭环供应链运作的影响。研究表明：集中决策下供应链效率高于Stackelberg博弈分散决策，为此设计了一个收益共享协调定价契约实现了闭环供应链的协调，进而分析了政府回收约束情况下再制造过程利润超过制造过程的再制造优先条件。算例分析验证了定价策略及协调机制的有效性。
본문고필정부대폐기산품회수적장징약속조시，침대일류유제조상、령수상구성적재제조폐배공응련계통，기우박혁론방법연구료신산품화재제조품존재정개차별시집중결책화분산결책모식하적정개책략，득출료폐배공응련성원적최우정개책략화리윤，병분석료정부약속조시대폐배공응련운작적영향。연구표명：집중결책하공응련효솔고우Stackelberg박혁분산결책，위차설계료일개수익공향협조정개계약실현료폐배공응련적협조，진이분석료정부회수약속정황하재제조과정리윤초과제조과정적재제조우선조건。산례분석험증료정개책략급협조궤제적유효성。
For a kind of closed-loop supply chain composed of a manufacturer and a retailer , this paper establi-shes a discriminatory pricing decision model of closed-loop supply chain based on remanufacturing , considering the government reward and punishment restrictions for recycling of discarded products .The concentrated and de-centralized discriminatory pricing strategies are studied based on game theory method , and the profits of closed-loop supply chain member enterprises are obtained , and a revenue-sharing supply chain coordination pricing contract is presented .Then the government restriction influence on the operation of closed-loop supply chain is analyzed .The research results show that the efficiency of closed-loop supply chain based on concentrated pricing decision is higher than the efficiency based on Stackelberg game decentralized pricing decision , and the coordi-nation pricing contract can achieve the coordination of closed-loop supply chain .Furthermore , the priority condi-tion of remanufacturing on which the profit of remanufacturing process is higher than manufacturing process are analyzed .Finally , numerical examples are given to illustrate the effectiveness of the models .