CAJ | 학술논문

通过对日照进行实地调研和问卷调查获得相关的数据和资料，采用定性和定量相结合的方法，对日照的旅游形象进行了研究。分析了日照的本底、实地、整体形象等，且列出12项日照市旅游形象影响因子，并通过因子分析法得出了日照市旅游形象的主要影响因素。最后对日照市旅游形象进行定位。
통과대일조진행실지조연화문권조사획득상관적수거화자료，채용정성화정량상결합적방법，대일조적여유형상진행료연구。분석료일조적본저、실지、정체형상등，차렬출12항일조시여유형상영향인자，병통과인자분석법득출료일조시여유형상적주요영향인소。최후대일조시여유형상진행정위。
Through research and survey for Rizhao,we obtain relevant data and information which is used to study the tourism image of Rizhao by using a combination of qualitative and quantitative methods. Analyzing to the background image,field and overall image,we list 1 2 factors affecting tourism image of Rizhao City and draw out the main factors of tourism image of Rizhao City by factor analysis.Eventually, the author positioned Rizhao City?s tourism image.