经济与管理
經濟與管理
경제여관리
ECONOMY AND MANAGEMENT
2014年
4期
50-55
,共6页
企业社会责任%竞争力%企业声誉%农业企业
企業社會責任%競爭力%企業聲譽%農業企業
기업사회책임%경쟁력%기업성예%농업기업
Corporate social responsibility%Competitiveness%Corporate reputation%Agricultural enterprises
基于农业（涉农）上市公司的经验数据，分析农业企业社会责任、企业声誉和竞争力之间的关系。研究结果表明：农业企业社会责任对企业竞争力具有显著的正向影响。其中，战略性企业社会责任对竞争力的正向影响显著，而利他性企业社会责任对企业竞争力的影响不显著。此外，企业声誉没有在农业企业社会责任向企业竞争力转化的过程中发挥中介作用。因此，要实现企业社会责任向可持续竞争优势转化，农业企业应建立战略性和利他性企业社会责任并重的管理机制。
基于農業（涉農）上市公司的經驗數據，分析農業企業社會責任、企業聲譽和競爭力之間的關繫。研究結果錶明：農業企業社會責任對企業競爭力具有顯著的正嚮影響。其中，戰略性企業社會責任對競爭力的正嚮影響顯著，而利他性企業社會責任對企業競爭力的影響不顯著。此外，企業聲譽沒有在農業企業社會責任嚮企業競爭力轉化的過程中髮揮中介作用。因此，要實現企業社會責任嚮可持續競爭優勢轉化，農業企業應建立戰略性和利他性企業社會責任併重的管理機製。
기우농업（섭농）상시공사적경험수거，분석농업기업사회책임、기업성예화경쟁력지간적관계。연구결과표명：농업기업사회책임대기업경쟁력구유현저적정향영향。기중，전략성기업사회책임대경쟁력적정향영향현저，이이타성기업사회책임대기업경쟁력적영향불현저。차외，기업성예몰유재농업기업사회책임향기업경쟁력전화적과정중발휘중개작용。인차，요실현기업사회책임향가지속경쟁우세전화，농업기업응건립전략성화이타성기업사회책임병중적관리궤제。
Based on the experience data of agricultural (agro) listed companies, this paper analyze the impact and the mechanism of corporate social responsibility on competitiveness in agricultural enterprises. The results show that agricultural corporate social responsibility has a significant positive impact on competitiveness in agricultural enterprises. Among them, the strategic corporate social responsibility impact on competitiveness is significantly positive, but the impact of altruistic corporate social responsibility on competitiveness is not significant. In addition, corporate reputation doesn't play a mediated role in the relationship between corporate social responsibility competitiveness. Therefore, to achieve the transformation of corporate social responsibility to sustainable competitive advantage, agricultural enterprises should establish the management mechanism, which takes strategic corporate social responsibility and altruism corporate social responsibility together.
