四川理工学院学报（社会科学版）
四川理工學院學報（社會科學版）
사천리공학원학보（사회과학판）
JOURNAL OF SICHUAN UNIVERSITY OF SCIENCE & ENGINEERING(SOCIAL SCINECES EDITION)
2014年
4期
1-7
,共7页
政务微信%政务微博%社会管理创新%新媒体%服务型政府%政府信息公开
政務微信%政務微博%社會管理創新%新媒體%服務型政府%政府信息公開
정무미신%정무미박%사회관리창신%신매체%복무형정부%정부신식공개
government affairs micro-letter%government affairs micro-blog%social management innovation%new media%service-oriented government%government information publicity
互联网时代，网络使信息交流快速、方便、形态多样，改变了人们的生活方式和思维方式。网络的发展，促使网络问政的产生和方式的丰富，政务微信作为一种新的社会管理和服务新媒介也应运而生。它以前所未有的优势为政府信息公开提供了新平台，让公众获取信息更加方便快捷；为问政开创了新的途径，让“民”与“官”的沟通与互动渠道更畅通；与此，政务微信信息传递的即时性和准确性，能有效缓解网络负面舆论的影响；它可以承载多种信息，传递内容丰富，成为传播通道的新桥梁。政务微信毕竟刚刚兴起不久，仍存在对其重视力度不够、定位不准、管理制度不成熟及缺乏有效的技术开发和团队支持等问题。为了让政务微信在社会管理和服务中的作用更大，政务微信需要从发展战略、领导层次、内容与定位、条件保障、管理运营等角度，进行提升和改善，使政务微信健康发展。
互聯網時代，網絡使信息交流快速、方便、形態多樣，改變瞭人們的生活方式和思維方式。網絡的髮展，促使網絡問政的產生和方式的豐富，政務微信作為一種新的社會管理和服務新媒介也應運而生。它以前所未有的優勢為政府信息公開提供瞭新平檯，讓公衆穫取信息更加方便快捷；為問政開創瞭新的途徑，讓“民”與“官”的溝通與互動渠道更暢通；與此，政務微信信息傳遞的即時性和準確性，能有效緩解網絡負麵輿論的影響；它可以承載多種信息，傳遞內容豐富，成為傳播通道的新橋樑。政務微信畢竟剛剛興起不久，仍存在對其重視力度不夠、定位不準、管理製度不成熟及缺乏有效的技術開髮和糰隊支持等問題。為瞭讓政務微信在社會管理和服務中的作用更大，政務微信需要從髮展戰略、領導層次、內容與定位、條件保障、管理運營等角度，進行提升和改善，使政務微信健康髮展。
호련망시대，망락사신식교류쾌속、방편、형태다양，개변료인문적생활방식화사유방식。망락적발전，촉사망락문정적산생화방식적봉부，정무미신작위일충신적사회관리화복무신매개야응운이생。타이전소미유적우세위정부신식공개제공료신평태，양공음획취신식경가방편쾌첩；위문정개창료신적도경，양“민”여“관”적구통여호동거도경창통；여차，정무미신신식전체적즉시성화준학성，능유효완해망락부면여론적영향；타가이승재다충신식，전체내용봉부，성위전파통도적신교량。정무미신필경강강흥기불구，잉존재대기중시력도불구、정위불준、관리제도불성숙급결핍유효적기술개발화단대지지등문제。위료양정무미신재사회관리화복무중적작용경대，정무미신수요종발전전략、령도층차、내용여정위、조건보장、관리운영등각도，진행제승화개선，사정무미신건강발전。
In the Internet age, the network technology that makes the exchange of information convenient, fast and diversified in morphology have changed people's life and thinking style. With the development of network, people can join in politics and the way is rich enough, for example, the government micro-message was born at the right time as a new medium of social management and service. It has provided a new platform for government information disclosure and the public can access to information more conveniently. It provides a new and smooth way for the government to make the communication and interaction between the "people" and the "official". The government micro-message can transfer information timely and accurately, so it can alleviate the negative influence of network. It can carry a variety of information, transfer a lot of content and become a bridge for communication. However, the government micro-message is just a beginning after all; there are still lots of problems, such as insufficient attention, inaccurate positioning, immature management, lack of effective technology development and team support, etc. In order to make the government micro-message a major role in social management, people should focus on the development strategy, leadership level, content, location, conditional guarantee and management of government micro-message. In such a way, people can get rid of the difficult position and make the government micro-message develop healthily.
