CAJ | 학술논문

为了拓展畜牧产品市场，加快畜牧产品信息的传播，提升畜牧行业信息化应用能力，本文结合现代畜牧业营销管理的实际应用需要，利用云计算、网络技术和数据库技术等现代农业信息和营销管理技术，将电子商务手段与传统业务模式相结合，打造集电子商务、信息服务为一体的现代畜牧业营销管理信息系统。该系统能为畜牧企业提供包括：电子商务、客户关系管理、进销存管理、农产品质量安全追溯管理等应用服务和畜牧产品供求信息的智能分析，实现畜牧产品的网络销售和“农超对接”，有利于推动传统畜牧业向现代畜牧业的转变，提升畜牧业经营与管理水平，增强畜牧业的竞争力，切实提升畜牧行业的经济收益。
위료탁전축목산품시장，가쾌축목산품신식적전파，제승축목행업신식화응용능력，본문결합현대축목업영소관리적실제응용수요，이용운계산、망락기술화수거고기술등현대농업신식화영소관리기술，장전자상무수단여전통업무모식상결합，타조집전자상무、신식복무위일체적현대축목업영소관리신식계통。해계통능위축목기업제공포괄：전자상무、객호관계관리、진소존관리、농산품질량안전추소관리등응용복무화축목산품공구신식적지능분석，실현축목산품적망락소수화“농초대접”，유리우추동전통축목업향현대축목업적전변，제승축목업경영여관리수평，증강축목업적경쟁력，절실제승축목행업적경제수익。
To accelerate the development of the livestock industry, it is important to further enhance the spread of information, improve application ability of information technology, and expand the market for livestock prod-ucts. According to the actual needs of modern livestock marketing management, this article combined e-com-merce with traditional business model to build integrated management information system of modern livestock marketing management, by using cloud computing technology, network technology, database technology, and mar-keting management technology. For livestock enterprises, the platform can intelligently analyze information of livestock products supply and demand, while provide application services, including e-commerce, customer rela-tionship management, inventory management, and agricultural products safety and traceability management, in order to realize online sales of livestock products and direct docking of livestock products with supermarkets. It is advantageous for livestock industry to promote the transformation of traditional to modern, improve manage-ment level, enhance the competitiveness, and promote the economic benefits.