CAJ | 학술논문

众所周知，服装是人们生活之所必须，服装业自然是一个国家国民经济中最重要的产业之一。对于中国这样的人口大国来说，服装业的重要性更是不言而喻。但一方面，目前我国服装企业存在上规模上档次的企业少、设计能力薄弱、服装品牌的含金量不足、库存压力大、产业链不健全、缺乏行业的专业人才、缺乏高效IT平台的支撑、经营管理的效率较低、信息反馈落后等诸多问题。另一方面，随着中国经济的持续发展、人均可支配收入的不断提高，国外的服装企业将中国视为一个发展潜力巨大的市场，众多国际著名品牌纷纷进驻中国，并且强劲扩张，这又给中国的服装企业带来新的挑战和压力。中国服装企业不仅需要了解自身状况，还需要对国外服装企业例如国际服装巨头H&M公司的成功经验进行借鉴，从而从产品、营销渠道、人才、管理、未来发展等方面寻求提升综合竞争力的对策。
음소주지，복장시인문생활지소필수，복장업자연시일개국가국민경제중최중요적산업지일。대우중국저양적인구대국래설，복장업적중요성경시불언이유。단일방면，목전아국복장기업존재상규모상당차적기업소、설계능력박약、복장품패적함금량불족、고존압력대、산업련불건전、결핍행업적전업인재、결핍고효IT평태적지탱、경영관리적효솔교저、신식반궤락후등제다문제。령일방면，수착중국경제적지속발전、인균가지배수입적불단제고，국외적복장기업장중국시위일개발전잠력거대적시장，음다국제저명품패분분진주중국，병차강경확장，저우급중국적복장기업대래신적도전화압력。중국복장기업불부수요료해자신상황，환수요대국외복장기업례여국제복장거두H&M공사적성공경험진행차감，종이종산품、영소거도、인재、관리、미래발전등방면심구제승종합경쟁력적대책。
As is known to all, clothing is a necessity to people's daily life;therefore, clothing industry is one of the most significant industries of a country's national economy. For China, a populous country, the importance of clothing industry is obvious. However, on the one hand, there are a number of problems with current Chinese clothing enterprises, such as the lack of high quality enterprise, the weakness of design capability, the lack of exclusivity of brand, the great pressure of inventory, the unsound manufacturing chain, the shortage of professional talent, the shortage of efficient IT platform, the inefficient management and the lag of information feedback, etc. On the other hand, with the sustainable economic development and the increase of per capita disposable income of China, foreign clothing enterprises regard China as a market with enormous development potential. A growing number of famous enterprises are expanding quickly in China, which brings new challenges and pressures to Chinese clothing enterprises. Chinese clothing enterprises should not only realize their own conditions, but also learn from the successful experiences of foreign clothing enterprises such as H&M to seek solutions in terms of product, marketing channels, talents and future development to improve their own competitiveness.