CAJ | 학술논문

竞争日益激烈的文化市场竞争使越来越多的文化企业尤其是美术文化企业开始意识到仅仅重视文化本身和营销并不能使其保持优势，只有将人力资源与企业本身结合，才能衍生出企业独特的优势。本文试图通过美术文化企业人力资源管理的现状，探讨人力资源管理在企业中的作用，并探讨实现人力资源最优化的创新策略。
경쟁일익격렬적문화시장경쟁사월래월다적문화기업우기시미술문화기업개시의식도부부중시문화본신화영소병불능사기보지우세，지유장인력자원여기업본신결합，재능연생출기업독특적우세。본문시도통과미술문화기업인력자원관리적현상，탐토인력자원관리재기업중적작용，병탐토실현인력자원최우화적창신책략。
Under the increasingly fierce market competition, more and more cultural cultural enterprises, especially arts and culture enterprises, are just beginning to realize the importance of cultural and marketing are not more than human resources, and the construction of culture and marketing can not to keep the advantage of the enterprises. Only when the development of the enterprises combine the management of human resources and the business itself, the advantage of the art culture enterprise can keep their progress. This paper attempts to discuss human resource management in arts and cultural enterprises to explore the role of human resource management in the enterprise, and to illustrste the human resources to achieve optimal innovation strategy.