CAJ | 학술논문

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基于任务驱动的营销策划课程教学单元设计初探--以“作CIS设计方案”教学内容为例
기우임무구동적영소책화과정교학단원설계초탐--이“작CIS설계방안”교학내용위례
A Preliminary Exploration on the Teaching Unit Design for the Marketing Planning Course Based on Task-driven Approach:A Case Study on the Teaching Content of"CIS Design Plan"

万方数据

科教文汇科教文彙 과교문회
EDUCATION SCIENCE & CULTURE MAGAZINE
2014年 21期 72-73 ,共2页

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좌석화

教学设计%任务驱动%CIS设计教學設計%任務驅動%CIS設計
교학설계%임무구동%CIS설계
teaching design%task-driven%CIS design

在“营销策划”课程教学中，引入典型项目进行任务驱动式教学是十分必要的。“作CIS设计方案”是“营销策划”课程的教学内容之一，以“任务驱动”为主线，设计教学内容，分析教学步骤，总结教学经验。
재“영소책화”과정교학중，인입전형항목진행임무구동식교학시십분필요적。“작CIS설계방안”시“영소책화”과정적교학내용지일，이“임무구동”위주선，설계교학내용，분석교학보취，총결교학경험。
In the teaching of"marketing design", it is necessary to introduce typical projects to implement task-driven teaching."CIS design plan"is a teaching content of"Marketing Planning". With "task-driven" approach as the main line, this paper de-signed the teaching content, analyzed the teaching procedures, and summarized the teaching experience.