CAJ | 학술논문

随着我国经济的不断增长，信息技术的提高和互联网产业的渗透，手机行业再次成为人们关注的焦点。然而，行业内呈现的核心技术缺乏、品牌意识不强、营销观念陈旧、市场不规范、产业链各环节欠缺合作等诸多问题，使我国手机行业面临巨大的挑战。本文通过对手机行业外部和内部环境的全面分析，了解行业现状问题，明确未来的发展方向。
수착아국경제적불단증장，신식기술적제고화호련망산업적삼투，수궤행업재차성위인문관주적초점。연이，행업내정현적핵심기술결핍、품패의식불강、영소관념진구、시장불규범、산업련각배절흠결합작등제다문제，사아국수궤행업면림거대적도전。본문통과대수궤행업외부화내부배경적전면분석，료해행업현상문제，명학미래적발전방향。
With the continuous growth of China's economy, the improvement of science and technology, as well as the infiltration of the Internet industry, the cellphone industry has attracted peo-ple's attention for another time. However, the industry lacks core technology, brand consciousness, new marketing ideas, standard-ized market, and the cooperation among different links of the in-dustry, which have bring great challenge to China's cellphone in-dustry. Through a comprehensive analysis on the external and in-ternal environment of China's cellphone industry, this paper at-tempts to know about the current situation and problems, in order to clarify the future development directions.