CAJ | 학술논문

大数据技术给新闻生产带来了深刻的影响，大数据技术及思维改变了传统媒介的媒介生产和操作理念，改变了新闻生产的思路和流程，突破媒体对新闻生产的垄断，通过关联物预测新闻发展，可视化和交互性图表方便同受众的互动。大数据时代的新闻从业者不仅要有大数据思维，还要擅于跨界合作，数据驱动新闻强调“数字优先”、增强新闻可视化效果，但基于大数据技术的新闻生产也面临着数据可信度、网络数据新闻的代表性问题等难题和唯数据的倾向，非结构化数据分析也对媒介从业者构成技术挑战。因此，在大数据时代，传统媒体的新闻理念、经验和规范应当在继承其合理内核的同时进行深刻变革。
대수거기술급신문생산대래료심각적영향，대수거기술급사유개변료전통매개적매개생산화조작이념，개변료신문생산적사로화류정，돌파매체대신문생산적롱단，통과관련물예측신문발전，가시화화교호성도표방편동수음적호동。대수거시대적신문종업자불부요유대수거사유，환요천우과계합작，수거구동신문강조“수자우선”、증강신문가시화효과，단기우대수거기술적신문생산야면림착수거가신도、망락수거신문적대표성문제등난제화유수거적경향，비결구화수거분석야대매개종업자구성기술도전。인차，재대수거시대，전통매체적신문이념、경험화규범응당재계승기합리내핵적동시진행심각변혁。
The big data brings great inlfuences on news production, its technology and idea changed the philosophy of production and processing of traditional media, brought out new logic and process to news production. The big data technology breaks the media monopoly in news production, may predict the evolution trends of the news events through relevancy analysis, while visualization and interactive graphs make the audience easier to interact with the news. In the big data era, journalism practitioners need to have big data thoughts and be good at cooperation with people in multimedia, concern highly with“data driven journalism”and put emphasis on the data, enhance the story-telling skills through visualization and interactivity, The paper also points out that there are problems with the big data technology in news production, including relatively low credibility and representativeness, the inclination of data only is also detrimental, and the data analysis technology is a great challenge to the journalist and editors at present. Therefore, the news production will take deep change with inheriting the right core of the concepts and experiences of traditional news production in the era of big data.