邵阳学院学报(社会科学版)
邵暘學院學報(社會科學版)
소양학원학보(사회과학판)
JOURNAL OF SHAOYANG UNIVERSITY
2014年
4期
64-68
,共5页
体验价值%红色旅游%产品优化
體驗價值%紅色旅遊%產品優化
체험개치%홍색여유%산품우화
experience value%red tourism%product optimization
近两年韶山旅游经济的增长速度变缓,究其原因,韶山景区现有游览项目多为观赏性项目,参与性项目的缺乏导致韶山景区红色旅游的发展遇到阻碍。通过在景区内进行实地调研、向游客发放问卷及口头采访等方式了解游客心中景区经营有所欠缺的地方进而改进,以满足大众的需求。
近兩年韶山旅遊經濟的增長速度變緩,究其原因,韶山景區現有遊覽項目多為觀賞性項目,參與性項目的缺乏導緻韶山景區紅色旅遊的髮展遇到阻礙。通過在景區內進行實地調研、嚮遊客髮放問捲及口頭採訪等方式瞭解遊客心中景區經營有所欠缺的地方進而改進,以滿足大衆的需求。
근량년소산여유경제적증장속도변완,구기원인,소산경구현유유람항목다위관상성항목,삼여성항목적결핍도치소산경구홍색여유적발전우도조애。통과재경구내진행실지조연、향유객발방문권급구두채방등방식료해유객심중경구경영유소흠결적지방진이개진,이만족대음적수구。
For the past two years, Shaoshan tourism economic growth speed is slow, and the reason may be most of Shaoshan scenic attractions are ornamental existing projects, and the lack of participation projects in shaoshan scenic spot has hampered the development of Red tourism.This article analyzes the problems of tourist scenic spot management through field investigation, scenic spot questionnaire and oral interview in order to improve the management and to meet the needs of the tourists.