CAJ | 학술논문

交互设计是产品设计的新理念，主要强调产品设计与消费者之间的情感互动，这一互动过程中的愉悦感对产品品牌形象的塑造起到了非常重要的作用。交互设计中的外观形态产品带给消费者的愉悦感可以提升品牌的认知度，消费者在使用过程中交互的愉快心理可以提升品牌的附加值，交互媒介的设计可以让消费者愉快地接受产品的同时进一步提升产品在消费者心中的渗透性。
교호설계시산품설계적신이념，주요강조산품설계여소비자지간적정감호동，저일호동과정중적유열감대산품품패형상적소조기도료비상중요적작용。교호설계중적외관형태산품대급소비자적유열감가이제승품패적인지도，소비자재사용과정중교호적유쾌심리가이제승품패적부가치，교호매개적설계가이양소비자유쾌지접수산품적동시진일보제승산품재소비자심중적삼투성。
The interaction design is a new concept of product design.It connects the emotional interaction between product design and the customers.It takes a very important role to forge the brand of product through this interactive pleasure.The exterior form of interactive design can pleasure consumers and this will make customers accept the product more easily.The pleasant of using this interacted process can en-hance the brand value.Media design can make consumers happy to accept products and further enhance the permeability of products in the minds of consumers.