解放军医院管理杂志
解放軍醫院管理雜誌
해방군의원관리잡지
HOSPITAL ADMINISTRATION JOURNAL OF CHINESE PEOPLE'S LIBERATION ARMY
2014年
4期
398-400
,共3页
医院%新闻宣传%要求%方法
醫院%新聞宣傳%要求%方法
의원%신문선전%요구%방법
hospital%news propaganda%requirement%method
在市场经济条件下，新闻宣传已受到医院管理者的普遍重视。本文在分析医院新闻宣传特点的基础上，提出医院进行新闻宣传必须遵循严谨求实、格调高雅、尊重医患权益、正确处理与媒体关系的要求，并阐述提升医院新闻宣传质量的方法，即，提高宣传人员的思想素质；找准新闻与宣传的“结合点”；加大监管和惩戒力度；发挥医院院长的示范、引导作用。
在市場經濟條件下，新聞宣傳已受到醫院管理者的普遍重視。本文在分析醫院新聞宣傳特點的基礎上，提齣醫院進行新聞宣傳必鬚遵循嚴謹求實、格調高雅、尊重醫患權益、正確處理與媒體關繫的要求，併闡述提升醫院新聞宣傳質量的方法，即，提高宣傳人員的思想素質；找準新聞與宣傳的“結閤點”；加大鑑管和懲戒力度；髮揮醫院院長的示範、引導作用。
재시장경제조건하，신문선전이수도의원관리자적보편중시。본문재분석의원신문선전특점적기출상，제출의원진행신문선전필수준순엄근구실、격조고아、존중의환권익、정학처리여매체관계적요구，병천술제승의원신문선전질량적방법，즉，제고선전인원적사상소질；조준신문여선전적“결합점”；가대감관화징계력도；발휘의원원장적시범、인도작용。
Under the condition of market economy , news propaganda has been paid much attention of hos-pital managers .Based on the analysis on the characteristics of hospital propaganda , the requirements to be followed in news propaganda were discussed as strict truth -seeking , elegant style , respect the rights of doctors and pa-tients, dealing with relation with media .Then the methods were described to promote news propaganda quality as following:to raise propagandist quality;to find combination of the news and the propaganda;to emphasize supervi-sion and punishment;to make use of function of hospital dean .
