CAJ | 학술논문

本文主要运用国际市场占有率指数、贸易竞争力指数和显示性比较优势指数对中日两国1996-2010年间的创意产品贸易进行了对比分析，结果表明：我国创意产品有着很强的国际竞争力，且远大于日本。通过进一步的行业分工分析发现，我国的竞争优势主要集中在工艺品、设计等创意和技术含量较低的劳动力密集型行业中，视听、音乐等创意元素较多的行业的竞争力并不高，且多个行业的竞争力正在下降；而日本除了少数几个创意产品外，各行业的竞争力均较弱。最后，从加快集聚区建设、引进和培养人才、加大科技投入、树立创意品牌等方面提出了提高中国创意产品贸易竞争力的对策。
본문주요운용국제시장점유솔지수、무역경쟁력지수화현시성비교우세지수대중일량국1996-2010년간적창의산품무역진행료대비분석，결과표명：아국창의산품유착흔강적국제경쟁력，차원대우일본。통과진일보적행업분공분석발현，아국적경쟁우세주요집중재공예품、설계등창의화기술함량교저적노동력밀집형행업중，시은、음악등창의원소교다적행업적경쟁력병불고，차다개행업적경쟁력정재하강；이일본제료소수궤개창의산품외，각행업적경쟁력균교약。최후，종가쾌집취구건설、인진화배양인재、가대과기투입、수립창의품패등방면제출료제고중국창의산품무역경쟁력적대책。
This article analysis on the trade of creative goods of China and Japan during the period from 1996 to 2010 using international market share index, trade competitiveness index and revealed comparative advantage index. The result shows that creative goods of China had strong international competitiveness than that of Japan. And through the further analysis on sections of creative goods of two countries, we found that competitive advantage of Chinese creative goods is mainly concentrated in those departments which labor-intensive but have less creative elements and science and technology, such as art crafts and design. While the international competitiveness in creative industries with high creative elements like audio visuals and music are very weak. Besides more sections’ competitiveness is even going down; the competitiveness of Japanese creative goods are weak but a few sections. Finally this article puts forward some suggestions to raise the competitiveness of China’s creative goods trade from accelerating the construction of concentrated area, introducing and cultivating talents, Increasing investment in science and technology, establishing the creative brand.