未来与发展
未來與髮展
미래여발전
FUTURE AND DEVELOPMENT
2014年
7期
24-27
,共4页
新媒体%涉军舆情%管理策略
新媒體%涉軍輿情%管理策略
신매체%섭군여정%관리책략
new media%public opinion related to military%management strategy
新媒体时代涉军舆情呈现出虚拟性与现实性相互交织、互动性和失衡性同时存在、无序性和难控性不断凸显等显著特点。在分析新媒体涉军舆情管控矛盾的基础上,提出加强教育引导,筑牢思想“防火墙”;完善管控机制,打好防范“主动仗”;讲究方法策略,形成应对“组合拳”等对策建议。
新媒體時代涉軍輿情呈現齣虛擬性與現實性相互交織、互動性和失衡性同時存在、無序性和難控性不斷凸顯等顯著特點。在分析新媒體涉軍輿情管控矛盾的基礎上,提齣加彊教育引導,築牢思想“防火牆”;完善管控機製,打好防範“主動仗”;講究方法策略,形成應對“組閤拳”等對策建議。
신매체시대섭군여정정현출허의성여현실성상호교직、호동성화실형성동시존재、무서성화난공성불단철현등현저특점。재분석신매체섭군여정관공모순적기출상,제출가강교육인도,축뢰사상“방화장”;완선관공궤제,타호방범“주동장”;강구방법책략,형성응대“조합권”등대책건의。
In new media age, the character of public opinion related to military include virtuality and reality being intertwined closely, interactivity and unbalance being exist at the same time, and the situation of the disorder and uncontrolled being highlighting continually. Based on the analysis of conflicts of new media controls on public opinion related to military, authors propose to strengthen the education and guidance, and build a strong ideological firewall firstly. Secondly, the mechanisms of management and control are improved to prevent the initiative lay. Thirdly, the methods and strategies should be played attention to take the initiative battle.