CAJ | 학술논문

在战略联盟形成过程中，企业高层管理者会根据自身的战略需要，与潜在合作伙伴进行谈判并商定恰当的联盟形式，这对联盟的未来发展以及企业合作目标的实现都具有重要意义。本文探讨企业内部的战略导向---企业家导向对联盟形成决策的影响，主要内容包括企业家导向型企业如何选择恰当的联盟治理结构（ alliance governance structure ）、联盟范围（ alliance scope）和计划合作期限（ planned time boundedness），并进一步分析过去联盟经验（ past alliance experience）对上述关系的调节作用。本文的样本包含205家联盟企业，每个企业选择2个关键信息提供者（ two key informants），共410份样本数据。基于这些数据的分析表明，企业家导向型企业更倾向于选择股权结构、宽泛的联盟范围以及开放的合作期限。此外，联盟经验负向调节企业家导向与计划合作期限的关系，但对其余两个关系的调节作用未获得统计支持。文章最后对研究的理论价值和实践意义进行了讨论。
재전략련맹형성과정중，기업고층관리자회근거자신적전략수요，여잠재합작화반진행담판병상정흡당적련맹형식，저대련맹적미래발전이급기업합작목표적실현도구유중요의의。본문탐토기업내부적전략도향---기업가도향대련맹형성결책적영향，주요내용포괄기업가도향형기업여하선택흡당적련맹치리결구（ alliance governance structure ）、련맹범위（ alliance scope）화계화합작기한（ planned time boundedness），병진일보분석과거련맹경험（ past alliance experience）대상술관계적조절작용。본문적양본포함205가련맹기업，매개기업선택2개관건신식제공자（ two key informants），공410빈양본수거。기우저사수거적분석표명，기업가도향형기업경경향우선택고권결구、관범적련맹범위이급개방적합작기한。차외，련맹경험부향조절기업가도향여계화합작기한적관계，단대기여량개관계적조절작용미획득통계지지。문장최후대연구적이론개치화실천의의진행료토론。
Alliance formation research suggests that choosing appropriate alliance forms is an important mecha-nism in achieving cooperative goals. This study extends prior alliance formation research by bridging two previ-ously separated domains-entrepreneurship and strategic alliances-together. Specifically,we explore the in-fluences of entrepreneurial orientation on a set of decisions involved in the alliance formation process,inclu-ding decisions on alliance governance structure,alliance scope,and planned time boundedness. Moreover,we also examine the moderating effects of past alliance experience on the relationships between entrepreneurial ori-entation and alliance formation decisions. Data on 205 paired partner firms in China indicate that a higher lev-el of entrepreneurial orientation will be associated with equity-based governance structure,broad alliance scope,and open time boundedness. Results also suggest that past alliance experience positively moderates the relationship between entrepreneurial orientation and planned time boundedness.